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Music Video Monday: Justin Bieber, Baby YouTube and Comic Con

A while back we posted about the decreasing life span of videos on YouTube. According to research the average YouTube video will now receive half of its total views in the first 6 days of being published. For every rule, however, there is an exception and Justin Bieber proves to be just this. His YouTube video for Baby continues to grow views at an exponential rate, even though it was released over 5 months ago – eons in the modern music business. The video overtook Lady Gaga’s Bad Romance last week and as of noon GMT today has clocked up over 260.64 million (yes, million) views. For anyone in doubt of the value of YouTube or investing in making music videos this should be serious food for thought.

With those massive figures for one single video it’s hard to believe that YouTube officially launched less than 5 years ago (in November 2005). It’s the third most visited site in the world (after Google and Facebook) and probably the single most important vehicle for music in the modern age. But back in February 2006, way before Google bought it out, it was still a baby. This interesting video shows what things were like back then at YouTube HQ and has the bonus of featuring the man with the pants; Mr MC Hammer. I wonder where Mike who “kept everything scale” is now?

In the past 5 years Comic Con has become one of the most important event for launching all things entertainment. What started as a convention for comic book geeks in San Diego back in 1970 has turned into a globally eye-balled launch-pad for Hollywood, US TV makers, gaming and toy manufacturers as well as the traditional comic book industry. Music isn’t something that features much at Comic Con which is why we were surprised to see little-known band The Good Listeners get some face time on CBS’ coverage of the event. The band talk about their documentary film Don’t Quit Your Daydream which sees them travelling across the States and writing songs with the local musicians they meet on the way. With pointed reference to the struggles of making a living out of your music, it looks like some good viewing – we’ll definitely be checking it out here in Amp.

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  1. [...] Justin Beiber made the move from singing at home with his piano to