Amp Music Marketing

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Topspin - Marketing Music With Data

by Peter Tanham on February 17, 2010

Topspin Media have uploaded the presentation they gave to MIDEM Academy. The presentation has some great data on the campaigns they’ve run in the past and helps us understand the importance of Tiered Offerings and selling more than just digital downloads through the web.

I’ve highlighted 2 slides below if you don’t have time to view the whole presentation.

The first shows the steps Topspin follow to use online tool to effectively turn strangers into fans and fans into customers.

The second shows the importance of offering products at multiple price points (similar to what we described in the I Fight Dragons case study).

Topspin’s Marketing With Data Presentation at Midem
View more presentations from Shamal ranasinghe.

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